{"id":109127,"date":"2024-01-12T15:24:11","date_gmt":"2024-01-12T15:24:11","guid":{"rendered":"https:\/\/comunidaria.com\/?p=109127"},"modified":"2024-01-12T15:24:13","modified_gmt":"2024-01-12T15:24:13","slug":"dia-mundial-del-chicle-como-esta-el-consumo-de-goma-de-mascar-en-el-peru","status":"publish","type":"post","link":"https:\/\/comunidaria.com\/dia-mundial-del-chicle-como-esta-el-consumo-de-goma-de-mascar-en-el-peru\/","title":{"rendered":"D\u00eda Mundial del Chicle: \u00bfC\u00f3mo est\u00e1 el consumo de goma de mascar en el Per\u00fa?"},"content":{"rendered":"\n<p>A prop\u00f3sito de esta singular fecha, un estudio de Euromonitor se\u00f1ala que Mondelez International tiene el 58% de la participaci\u00f3n en el mercado. <strong>D\u00eda Mundial del Chicle: \u00bfC\u00f3mo est\u00e1 el consumo de goma de mascar en el Per\u00fa?<\/strong><\/p>\n\n\n\n<p>Se acerca el D\u00eda Mundial del Chicle y con esta fecha llega la celebraci\u00f3n a una de las golosinas m\u00e1s <a href=\"https:\/\/comunidaria.com\/ces-2024-samsung-traspasa-los-limites-del-entretenimiento-domestico\/\">populares<\/a>. <strong>La goma de mascar ha conquistado a m\u00e1s de un peruano con sus distintas presentaciones y sabores a trav\u00e9s de marcas l\u00edderes como Trident, Chiclets o Bubbaloo. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Consumo de goma de mascar en el Per\u00fa<\/strong><\/h2>\n\n\n\n<p>Por eso es v\u00e1lido preguntarse, \u00bfcu\u00e1nto chicle se consume en el Per\u00fa?<strong> Y, \u00bfcu\u00e1les son las principales tendencias que se tiene en el pa\u00eds frente a estos productos?<\/strong><\/p>\n\n\n\n<p>Seg\u00fan un estudio de Euromonitor, al 2023, la categor\u00eda de chicles dentro del sector golosinas es la m\u00e1s exitosa, luego de incrementar en 38% las ventas el \u00faltimo a\u00f1o y alcanzar un total de S\/ 92 millones a finales del 2023. Por otro lado, Mondelez International es la compa\u00f1\u00eda que se ha posicionado como la l\u00edder de goma de mascar en el Per\u00fa, con una participaci\u00f3n de mercado de 58%.<\/p>\n\n\n\n<p>No obstante, el p\u00fablico ha mantenido su cari\u00f1o por las marcas de siempre, y Mondelez Per\u00fa ha consolidado su liderazgo principalmente con su marca Trident, como consecuencia de la amplia variedad de tipos y sabores que esta ofrece, en formatos tanto con az\u00facar con libre de ella. <strong>Otra marca destacada es Bubbaloo, la cual contin\u00faa siendo una favorita de los consumidores gracias a su buen sabor, divertida presentaci\u00f3n y, sobre todo, precio accesible.<\/strong><\/p>\n\n\n\n<p>As\u00ed, el mercado de la goma de mascar en el Per\u00fa est\u00e1 reincorpor\u00e1ndose y recuperando fuerza para volver a lo que fue en 2019. Mientras tanto, existen diversas tendencias y oportunidades importantes que ser\u00e1n claves para su <a href=\"https:\/\/www.youtube.com\/\">crecimiento<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"591\" src=\"https:\/\/comunidaria.com\/wp-content\/uploads\/2024\/01\/consumo-de-goma-de-mascar-en-el-Peru-1.jpg\" alt=\"consumo de goma de mascar en el Per\u00fa\" class=\"wp-image-109130\" srcset=\"https:\/\/comunidaria.com\/wp-content\/uploads\/2024\/01\/consumo-de-goma-de-mascar-en-el-Peru-1.jpg 640w, https:\/\/comunidaria.com\/wp-content\/uploads\/2024\/01\/consumo-de-goma-de-mascar-en-el-Peru-1-300x277.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Tendencias y preferencias del p\u00fablico<\/strong><\/h3>\n\n\n\n<p>Por ejemplo, de acuerdo al estudio de Euromonitor, apostar por sabores innovadores y refrescantes ser\u00e1 clave. Los consumidores suelen estar muy interesados \u200b\u200ben nuevas variedades de chicles, especialmente en sabores que refresquen el aliento, <strong>como hierbas naturales y menta, que son populares entre los adultos, m\u00e1s a\u00fan cuando no contienen az\u00facar.<\/strong><\/p>\n\n\n\n<p>El punto m\u00e1s importante es la situaci\u00f3n econ\u00f3mica del pa\u00eds, que empujar\u00eda a los consumidores a invertir menos en este producto por la inflaci\u00f3n y decrecimiento del PBI, por lo que ser cuidadosos con la relaci\u00f3n calidad-precio ser\u00e1 clave para que los productores de goma de mascar mantengan su posicionamiento.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>De esta forma<\/strong><\/h4>\n\n\n\n<p>Se espera que el mercado del chicle siga creciendo significativamente en los pr\u00f3ximos a\u00f1os, tanto en volumen como en valor de ventas, <strong>aunque el crecimiento ser\u00e1 m\u00e1s lento en comparaci\u00f3n con a\u00f1os anteriores.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A prop\u00f3sito de esta singular fecha, un estudio de Euromonitor se\u00f1ala que Mondelez International tiene &hellip; <\/p>\n","protected":false},"author":6,"featured_media":109129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4909],"tags":[23730,15860,23731],"class_list":["post-109127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miscelanea","tag-chicle","tag-dia-mundial","tag-euromonitor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo est\u00e1 el consumo de goma de mascar en el Per\u00fa?<\/title>\n<meta name=\"description\" content=\"A continuaci\u00f3n, toda la informaci\u00f3n detallada. 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